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5 Feb 2023

Full-Time Associate Media Planner – Thane

Leaf Group – Posted by JobsTeam Thane, Maharashtra, India

Job Description

The Digital Media Planner will work closely with other members of the digital marketing team to create and implement paid media campaigns that help the company meet its strategic business objectives. Brand awareness and demand generation fall under this person’s purview, and they must plan for, implement, analyze, and forecast the success of these initiatives. The ideal candidate has a passion for networking, excels at negotiating, and keeps their ear to the ground for emerging platforms and strategic approaches. This person should have previous experience liaising directly with media outlets and conveying campaign parameters to creative teams. Experience with digital marketing and business-to-business software sales is a major plus. While digital media buying will be the primary focus of this position, experience with more traditional forms of advertising is highly desirable. In order to succeed in this role, it is essential that you have a firm grasp on omnichannel campaigns and the ability to determine the optimal media mix for reaching a specific demographic.

Job Title : Associate Media Planner
Location : Thane, Maharashtra, India
Salary : $ 21.79 per hour.
Company : Leaf Group
Job Type : Full-Time


  • Send RFPs to prospective media partners to evaluate for client campaigns according to client objectives and key performance indicators.
  • Learn about relevant media and business partners to create informed buy placement suggestions. Determine new avenues for advertising that align with the campaign’s strategy and goals.
  • Work together to roll out ad campaigns in paid media that use omnichannel strategies based on customers’ preferences.
  • Formulate paid media recommendations across several channels for a given client’s specific objectives.
  • See if you can schedule weekly or monthly meetings with your media partners so you can keep tabs on how well they’re carrying out the campaign.
  • All necessary documents, such as flowcharts, media budgets, media authorizations, and vendorINSERTion orders, should be made and kept up to date.
  • Handle the negotiations and management of paid media campaigns with strategic media suppliers and account-based marketing partners.
  • Keep an eye on ad verification, brand safety, and viewability to ensure that campaigns are executed as planned.
  • Compare monthly vendor billing to third-party advertising stats to confirm accuracy.
  • Work with the rest of the digital marketing team to create and implement paid media strategies in support of continuing lifecycle programs and one-off demand generation campaigns aimed at commercial and enterprise customers.


  • skills in content marketing, native media buying, and ad negotiations. having worked with media sales teams from outside companies before.
  • Ability to learn new channels in the B2B market based on the industry or persona you’re targeting, as well as the comfort level you have with doing so.
  • Direct media buys from vendors can be negotiated for lower prices and other benefits for customers.
  • Expertise in digital media marketing, with 4-6 years of experience, and in negotiating advertising strategies and budgets with outside vendors, with 2-4 years of experience.
  • Media planning and buying experience in sponsored search, social media, programmatic, and direct purchases, totaling at least three years.

How to Apply

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Job Types: Full-Time. Salaries: Less than 20,000.

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